How to Price Brunch (Eggs Benedict): Food Cost Breakdown & Menu Price Guide
Last reviewed: July 28, 2026
Short answer
Brunch (Eggs Benedict) typically runs a food cost of 24–30%, supporting a menu price of $14–$19 depending on portion size and ingredient quality. A worked example below shows the exact math for one common version.
What Drives Brunch (Eggs Benedict) Cost
Eggs (poached)
10–15% of costCheap individually, but hollandaise and protein add up fast
English muffin
5–8% of costLow cost per serving
Protein (Canadian bacon, salmon)
25–35% of costThe main differentiator between a $14 and $19 version
Hollandaise sauce
15–20% of costButter-heavy sauce that's easy to underestimate in cost
Side (potatoes, fruit)
10–15% of costStandard inclusion that needs its own cost line
Worked Example
| Ingredient | Amount | Cost |
|---|---|---|
| Eggs (2, poached) | 2 | $0.50 |
| English muffin | 1 | $0.35 |
| Canadian bacon | 2 oz | $0.90 |
| Hollandaise | 2 oz | $0.75 |
| Home fries | — | $0.60 |
| Total ingredient cost | $3.10 | |
Target Food Cost
27%
Suggested Menu Price
$11.48
Actual food cost: 27.0%
Common Pricing Mistakes
Underestimating hollandaise cost
A proper butter-and-egg-yolk hollandaise costs more per ounce than most sauces on the menu, and it's easy to treat as a negligible finishing touch rather than a real cost line.
Not differentiating protein swaps in pricing
Swapping Canadian bacon for smoked salmon meaningfully changes ingredient cost, but menus sometimes price all Benedict variations within a dollar of each other regardless of protein cost.
Treating the side as free because it's 'standard'
Home fries or fruit included with every brunch plate still cost money per serving and need to be part of the total dish cost calculation.
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