Last reviewed: July 28, 2026
Enter your spirit, mixer, and garnish costs to get the right cocktail price at your target pour cost.
Bottle price ÷ 25.4 oz (750ml)
Suggested Menu Price
$1.25
At 20% pour cost
Total Ingredient Cost
$0.25
Formula
Menu Price = Total Ingredient Cost ÷ Target Pour Cost %
Target ranges — use these to see how your pricing compares.
| Drink Type | Target Pour Cost | Why |
|---|---|---|
| Spirit-forward classics | 18–22% | Martinis, Old Fashioneds — mostly spirit, minimal mixers |
| Standard mixed cocktails | 20–26% | Balanced spirit and mixer ratio |
| Craft / house cocktails | 22–28% | Fresh juice, house syrups, garnish-heavy |
| Wine by the glass | 25–35% | Higher pour cost than spirits, lower labor |
| Draft beer | 18–24% | Lowest labor cost per pour |
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