Menu pricing for burger joints and smash burger concepts. Target 67–74% gross margin with real burger restaurant benchmarks.
Burger Restaurant industry standard: 67–74%
Recommended Menu Price
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At 70% margin · $— profit per dish
Burger Restaurant Pricing Formula
Price = $cost ÷ (1 − 70%) = ?
AI estimates ingredient costs — no spreadsheet needed
Real dish costs and prices for burger restaurants. Click any row to load it into the calculator above.
| Dish | Ingredient Cost | Menu Price | Gross Margin | |
|---|---|---|---|---|
| Classic Smash Burger | $3.50 | $12.00 | 71% | Load → |
| Bacon Cheeseburger (double) | $5.20 | $16.00 | 68% | Load → |
| Crispy Chicken Sandwich | $3.80 | $13.00 | 71% | Load → |
| Loaded Fries | $1.50 | $7.00 | 79% | Load → |
| Milkshake | $1.20 | $7.00 | 83% | Load → |
Key Pricing Challenge
Standing out vs. fast food chains on quality while keeping prices accessible
Fries at 75–82% margin and milkshakes at 80–85% margin subsidize your burgers. A combo meal (burger + fries + drink) at $18 with 70% blended margin outperforms individual burger sales.
100% fresh beef, never frozen, or a specific farm or breed (Wagyu, Angus) lets you price 20–30% above standard fast casual. Communicate the sourcing story everywhere — menu, signage, social.
A smash burger uses 2–3oz per patty vs. 5–6oz for a classic. At the same menu price, smash burger concepts achieve 5–8% lower food cost — a significant margin advantage at volume.
Bacon ($1.50), fried egg ($1), avocado ($2), and specialty sauces ($0.50) at 80%+ margin increase average ticket by $3–$5 without increasing kitchen complexity.
Type any dish name — MenuPricer AI estimates ingredients, calculates costs, and gives you 3 pricing tiers with delivery markups. Built for burger restaurants.
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