Efficient menu pricing for fast casual concepts. Target 67–73% gross margin with real fast casual benchmarks.
Fast Casual industry standard: 67–73%
Recommended Menu Price
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At 70% margin · $— profit per dish
Fast Casual Pricing Formula
Price = $cost ÷ (1 − 70%) = ?
AI estimates ingredient costs — no spreadsheet needed
Real dish costs and prices for fast casual restaurants. Click any row to load it into the calculator above.
| Dish | Ingredient Cost | Menu Price | Gross Margin | |
|---|---|---|---|---|
| Build-Your-Own Bowl | $3.80 | $13.00 | 71% | Load → |
| Signature Burger | $4.20 | $14.00 | 70% | Load → |
| Chicken Sandwich | $3.50 | $12.00 | 71% | Load → |
| Street Tacos (3pc) | $2.80 | $10.00 | 72% | Load → |
| Fresh-Pressed Juice | $1.50 | $6.00 | 75% | Load → |
Key Pricing Challenge
Competing on value while maintaining healthy margins at high volume
A combo (entrée + drink + side) priced at $16 with 68% margin beats three separate items at 72% margin if it increases attachment rate. Bundles increase revenue per transaction by 20–35%.
Beverages typically carry 75–85% margins. A $4 fountain drink with $0.40 cost is your most profitable menu item. Sides like fries at $3.50 with 78% margin anchor your profit.
Every customization option adds labor cost. Limit protein upgrades to +$2–$3 and premium add-ons to +$1–$2. Price upgrades at 80%+ margin.
At fast casual volumes, a 2% food cost increase equals $20K–$40K less profit annually. Use MenuPricer to recalculate prices whenever supplier costs change.
Type any dish name — MenuPricer AI estimates ingredients, calculates costs, and gives you 3 pricing tiers with delivery markups. Built for fast casual restaurants.
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